Loyalty Program

Top tips to boost customer loyalty schemes

23-Jan-2017 By Sara Hussein

Pubs have lagged behind when it comes to understanding customer loyalty in the past. But with technology, smartphones and personalised rewards they can tap into new and exciting opportunities for their businesses.

Publican Awards

Meet the Publican Awards nominees: Best Late Night Operator

19-Dec-2016 By Liam Coleman

Ahead of the Publican Awards, which will be taking place in March at Battersea Evolution, London, The Morning Advertiser takes a look at those competing for Best Late Night Operator.

10 tips on running a customer loyalty programme

16-May-2013

Building long-term relationships with customers in tough times is prompting an increasing number of pubs to introduce loyalty-card schemes. Successful initiatives tend to feature both new and old technologies. Here are 10 top tips to running a customer...

Loyalty cards can work for pubs

17-Feb-2011 By Phil Mellows

Despite success in other retail sectors, the idea of loyalty cards hasn't caught on in the pub — yet, reports Phil Mellows.

Walkabout combines loyalty card with social media

21-Dec-2010 By Ewan Turney

The Walkabout chain, owned by Intertain, has launched a new social media website to operate alongside its loyalty card scheme. The Walkabout...

Blue Parrot: profits flying high

23-Apr-2010 By Robyn Lewis

Licensee Keith Flanagan tells Robyn Lewis how targeting local businesses helped him turn over £1m in his first year at the Blue Parrot in Manchester.

Drinks Pub of the Year 2008: Barracuda Group, Marlow, Buckinghamshire

28-Nov-2008

Barracuda is clearly an innovative drinks pub company, seen through its drinks range and promotions across its three major pub brands: Smith &...

Brakes makes licensee a Nectar millionaire

18-Nov-2008

Jan Roberts, licensee of Longboat pub at Duston, Northamptonshire, has been made a Nectar Points millionaire.Customers can expect to see some treats...

Playing the loyalty card

01-May-2008

How do you encourage your customers to keep coming back? Our panel of industry experts give their views on developing effective loyalty schemesPaul...

Paul Grace, Coca-Cola Enterprises

30-Apr-2008 By MA reporter

Loyalty schemes clearly work when they are done on a mass scale — take Nectar and Tesco Clubcard, which promote repeat business, and help the...

All systems go

28-Sep-2006

Technology aimed at pubs has never been so sophisticated. Jo Grobel kicks off a five-page review of what's on offer with a look at systems geared around food

Inventive launches loyalty card scheme

14-Oct-2004

Revolution vodka bar operator Inventive Leisure has sold 50,000 loyalty cards since its introduction five weeks ago. The card, which costs £2,...

Loyalty programmes

11-Mar-2002

Technology is enabling pubs to get closer to their customers, and it is no longer something that only larger operators can take advantage of. Glynn...